What you'll learn?


  • Learn why Peter Drucker says: “Culture eats strategy for lunch.”
  • Discover why culture is like an iceberg: What’s above and below the water line.
  • Identify and analyze the six key elements of culture in every business or organization.
  • Review twelve daily ways effective leaders can communicate and reinforce company culture.
  • Plan specific actions you will take to lead or influence changes in the culture of your organization.
  • Use a three-step process to pinpoint what drives the culture of your team, department or company. 
  • Understand what successful leaders know and do that helps them avoid cultural traps and misfires.

Overview of the webinar

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures. Unfortunately, culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, a component of a business. That’s not the case. As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success, or be the key to its undoing.
What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.

Why should you attend?

  • CEOs, COOs, VP of Human Resources, Vice -Presidents of Marketing, Vice-Presidents of Finance, Chief Learning Officer, Directors, Project Managers and Operation Managers
  • Managers and Supervisors, Team Leaders, Human Resources Professionals, Business Unit Managers, Boards of Directors, Senior Management Teams and Executive Teams

About the speaker

Marcia Zidle

Years of Experience: 25+ years

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who helps organizations to leverage their leadership and human capital assets. She has 25 years of management, business consulting and interna